X

Ethnographic fieldwork as a means for innovation

How can we do it differently for added value creation?

FieldWork_cropped These days I am working on a new elective course for an executive master at Copenhagen Business School, about the use of ethnographic fieldwork in innovation. My initial proposal for this new elective has just been approved (yeah!), so with great enthusiasm I am now embarking on putting together the fascinating content ;-D

The elective is targeting managers and leaders within an interest in innovation, and the purpose of the elective is to explore and reflect upon the use of different kinds of ethnographic fieldwork - from an academic perspective. The methods introduced in the course can be applied within their own organisation, as a means to either organisational developement or maybe even in management development; or they can be used with consumers or users, to explore outside perspectives and gain new insights.

Now I am not an anthropologist myself, but most of my projects (research and consulting) tend to involve different degrees of fieldwork, simply because in my experience, fieldwork is one of the most powerful means of innovation.

Whether we want to really challenge ourselves and each other, or whether we want to "think differently - together - about what we do", fieldwork provides a powerful tool and a powerful language. Not only for understanding "what is", but also in helping us "imagine what could be", and none the least, for providing us with the necessary motivation to "create what will be".

However, the fieldwork needs to be carried out by the very same people who are going to do the actual innovation work. Not by consultants. Not by external experts. But by the team of innovators and by their leaders - themselves. This part of the innovation cannot, and should not - in my experience - be outsourced. Period.

But such an approch to fieldwork requires training, and a strong methodology - which is exactly what I am attempting with this elective course. The course therefore targets managers and leaders wanting to be able to use - in a reflective way - different types of fieldwork, in order to enable, direct or facilitate innovation work.

So how do I propose to do that? Well, the final course program is still in the making. But since it is a 3ECTS course, there will be four half day sessions. Each session will introduce a different type of fieldwork (shadowing, in depth interviewing, instant images etc), which we will discuss and prepare for together in class.

After each session, students will be asked to try out the method in relation to a relevant research question, and document their fieldwork in a field report that they will submit before the next session, thus enabling us to also generate insights from the fieldwork, and do the analysis work aswell. Thus providing for not only critical academic reflection and analysis, but also a highly practical approach to working with innovation.

We have not made any final decisions as to which three methods to be used - but I am REALLY looking forward to developing the course content further in the coming months, with a few of my favorite anthropologists ;-D!.

So if you, dear reader, might have ideas, suggestions, or anything else that you would suggest to be included in such a course content, please do get in touch.

5 COMMENTS ON THIS POST To “Ethnographic fieldwork as a means for innovation”

  1. Vladimir September 25, 2016 at 08:14

    Pertenecemos a Grupo Diagnóstico Aries el consorcio de laboratorios de análisis clínicos y gabinete con mayor proyección y crecimiento en el país, contamos con servicios innovadores, infraestructura de vanguardia, tecnología de punta y modelos de análisis congruentes a las exigencias actuales. Asimismo, convencidos de las necesidades de nuestros clientes, trabajamos permanentemente por mantener altos estándares de calidad, los cuales nos permiten no solo posicionarnos en el mercado como uno de los laboratorios más grandes y más reconocidos a nivel nacional, sino también como los laboratorios médicos que un sin número de pacientes y profesionales prefieren. Y por eso, somos pieza clave para el diagnóstico, seguimiento y prevención de enfermedades crónico-degenerativas.

  2. MikeMixteca September 25, 2016 at 22:04

    Contando con más de 50 años de experiencia enTratamiento de aguas residuales a un nivel industrial, comercial y residencial, LAWSCO es una empresa en la que realmente puedes confiar. Con una amplia gama de soluciones y proyectos exitosamente completados en México, Centroamérica y Sudamérica.Sorpréndete con nuestros precios y tiempos de entrega altamente competitivos ya sea para potabilización de agua, Osmosis Inversa , Filtros de Agua , acondicionamiento de agua, tratamiento de Aguas residuales o Dispensador de Agua.

  3. Maluma Mondragon September 26, 2016 at 00:47

    Somos una empresa importante de moda en lino, blusas de lino , camisas de lino , guayaberas finas , pantalones de lino , ropa de lino para hombre , ropa de lino para mujer , shorts de lino y vestidos de lino , distinguidos por nuestra alta calidad de productos y servicios al cliente

  4. seiya September 26, 2016 at 01:47

    Callpicker es una empresa con presencia en México y Estados Unidos. Por su trayectoria creando tecnología que ayuda a miles de empresas en ambos países a mejorar su atención telefónica, utilizando conmutador telefonico, conmutador virtual, voip y pbx. ¡No pierdas esas ventas! Haz y recibe llamadas con el número del negocio en cualquier celular y te alertaremos cuando un cliente no sea atendido o reciba mala atención.

  5. arce September 26, 2016 at 03:13

    En Energeticos Nieto buscamos satisfacer eficaz y eficientemente las necesidades de energéticos de nuestros clientes conforme a los programas, volumen y especificaciones de calidad acordadas para ser la empresa líder en el mercado de transformación y distribución de energéticos. Nuestra especialidad es en tanques de almacenamiento de combustible , transporte de gasolina, tanques de almacenamiento de diesel, transporte de diesel.

Leave a Reply

Your Name *
Your Email *
Website

* Copy This Password *

* Type Or Paste Password Here *

Message

How to get in touch

We would LOVE to hear from you !!

Contact info INNOVERSITY

Name: Susanne Justesen, INNOVERSITY COPENHAGEN
Phone: +45 3113 1616
Address: Rosenborggade 12, 1130 Copenhagen, Denmark